Month: July 2014

The Open, Royal Liverpool Betting Preview

Hello! Sorry it’s been a while, the weather has been BEAUUUTIFUL up North, which if you are from England will know this doesn’t happen all too often. This weather only means one thing, evening rounds of golf after work YES!!!

Anyway, its Open week, actually there’s only a day to go so let’s get to it!

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I love the Open, I’ve been the past few years and we’ve made it a tradition ever since. We’re off to Hoylake on Sunday for the final round and I cannot wait! I think this year more than ever it is completely wide open.

Rose, Mcilroy, Mcdowell are all in with a shout along with half the field, annnnnnnnd Tigers back! Tiger coming back is always good for golf and of course adds a little more excitement to the competition. Whether you are a player or a spectator, you want Tiger there over the weekend!

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So my tips, take these with a pinch of salt as I really can’t call this one!

The actual course is a 7,312 yard par 72 with 4 par 5s that are so vital to finding a winner – The last time it was held at Hoylake in 2006, Tiger shot a remarkable -14 on those 16 trips to the longer holes and it was a big contribution to his -18 total that won him the trophy by 2 shots from Chris DiMarco.

His game plan? Tee to green master class.  With the weather in everyone’s favour he found 85.71% of fairways (1st in Driving Accuracy for the week) and 80.56% of GIR (1st for GIR.)

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You are going to need a solid and accurate game from tee to green in order to win any Open Championship.  If you do find the hay then it is just as important how you recover, therefore scramblers always seem to do well.

Justin Rose, coming off a win up in Scotland Rose’s game seems in fine form ready for Hoylake, is it his time to lift the claret jug?

G-Mac The French open saw Mcdowell as he ground his way to another European title. His all round game suits Hoylake, getting up and down is what he does best, he’s a grinder, this sets up for him very nicely.

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Rickie Fowler, we have been raving about Rickie all year, we can’t stop now, he has to win at some point right?

Webb Simpson, you will NOT win the Open without a good putting stroke. Actually you won’t win a lot without a good putting stroke, luckily this man has one of the best putters in the game! 2 top 3 finishes in his last 4 will also fill the American with confidence.

Zach Johnson, again another contender, 2nd last week at the John Deere, his short game is impeccable, I think he will contend for a top spot as he picks apart Royal Liverpool.

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There’s so many to pick from this week, it really is tough to call, outsiders for me are,

Shane Lowry, we saw enough of him at the Scottish Open to suggest he could be in for a career defining week, a game suited to the links courses with both of his wins coming from the coastal ranks. Shane is arguably playing some of the best golf of his career right now.

Danny Willet’s game is right there at the moment, being an Englishman he will feel right at home on Hoylake and with a decent showing at Scotland he could be a real outsider..Could be.

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Do you guys have any tips? Or have you been to Hoylake before and have any course tips, where to go, stand, which grandstands to go to etc, get in touch and let us know, otherwise enjoy the golf!

That’s all for now folks, thanks again!

I’ll have  couple of course reviews coming up soon and lots more to come, stay tuned. As always if you enjoy my Ramblings you can follow me on twitter @shaun_lloyd4.

World Cup Ambushed!

I don’t know if you have noticed but the World Cup has been occupying most of the television the last few weeks, im not complaining, football on TV every day is how it should be, since coming home and watching nothing but football for the past few weeks something stood out for me…sponsors.

Now take a minute and think of brands you have seen over the World Cup, name 3 or 4? Bet there not the official sponsors, this is ambush marketing at its finest.

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Before I explain, Nike are the masters of this technique! Paddy power are too!

Ambush marketing is a marketing strategy wherein the advertisers associate themselves with, and therefore capitalize on, a particular event without paying any sponsorship fee which in this case would be extortionate.

I studied this at University where consumers are drawn to brands that don’t pay the extraordinary fees others do to get brand awareness; it’s a technique not many can truely master!

Going back to my question, brands I think of from the World Cup are; Fosters, Nike, and Beats by Dre, now none of these are actual sponsors of the World Cup!

The actual sponsors are: Coca- Cola, adidas, Budweiser, Sony, Visa, McDonalds, Kia, Emirates, Continental to name a few.

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So what does the research say?

The research project involved the business asking members of its real-time panels in the UK, US and Brazil to identify sponsors. Respondents were asked to pick official World Cup sponsors from a list of 38 brands, both official sponsors and their non-sponsor rivals.

Two-fifths (38%) of UK, US and Brazilian consumers mistakenly think MasterCard is a World Cup sponsor, with rival credit card brands Visa scoring just 4% higher recognition at 42%, according to research from GlobalWebIndex.

Other brands not officially linked to the tournament but which scored high recognition as “sponsors”, included Carlsberg in the UK. Budweiser is the official World Cup beer sponsor.

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Non-sponsor Pepsi, which has been running football-themed advertising, scored the highest awareness as a World Cup “sponsor” among US consumers. Nike, which  launched a humorous five-minute animated epic, was selected as a sponsor by nearly a third of UK and US consumers.

Meanwhile, a fifth of UK consumers also thought that Samsung is a FIFA sponsor.

MasterCard has not sponsored the World Cup since 2006, when it discontinued its 16-year association with the tournament.

On a more positive note for those brands forking out millions of pounds on sponsorship of the Brazil World Cup, Coca-Cola, a sponsor since 1978, and Adidas, a sponsor since 1970, gained the highest recognition as World Cup commercial partners.Fabregas-Pepsi-pepsi-2251258-1024-768

Coke’s association proved the most resonant for consumers, with two-thirds of UK and US consumers selecting the brand.

So what draws you to the brands that actually don’t sponsor the World Cup, the bright yellow Nike football boots? Neymar appearing on every other advert there is? The catchy adverts showing beach volley ball, funny cartoons or social media ‘buzz’?

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For me all of the above, for example Nike, they put themselves IN the game, the extremely high visible boots that everyone seems to be wearing, they have managed to integrate themselves within the World Cup, like they did in past Olympic games and other sporting events. The Nike logo visible or not becomes irrelevant when people associate the bright yellow colour to Nike football boots. That combined with their perfectly placed adverts places their products at the forefront of peoples minds!

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So yes, I think ambush marketing definitely works, why would clever brands pay so much to be official sponsors when they can still get awareness and recognition just the same? On the other hand it can also back fire, association to certain brands/services etc can give you a bad image, damage your reputation and of course really p*** off those who fork out millions to sponsor the event!

What are your thoughts on ambush marketing? Do you think it works, do you even agree, I’d love to know!