Month: June 2014

On your bike Coca Cola!

Hurrah! Finally something marketing related. Firstly apologies if you dont like marketing, it’s mostly golf, actually.. all golf, so as a one off i thought id chat about something different.

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Coca-Cola is renowned for its innovative marketing, and like so many others I am usually a big fan! They are creative, fun and most of all grab peoples attention.

One of there more successful campaigns was the  ‘2ndLives’ initiative where empty Coke bottles gets repurposed into new, useful objects, or creating a “Bio Cooler”, which is essentially a fridge that functions without electricity.

However, this latest campaign by the soft drink brand seems more of an irony instead.

So it’s called ‘Happy Cycle’, and I’m just a little confused. Individuals were invited to ride a bike and work off their calories in exchange for a can of Coke. Hmmmmm. Seems a little silly doesn’t it? Burn off calories to be rewarded with something sugary and full of calories?

At the beginning of the video (see below), the brand poses a question, “A Coke used to cost 5 cents. But what if a 12-oz Coke cost 140 calories?” This is subsequently followed up with the information that it would take you 23 minutes to burn off 140 calories if you weighed 140 pounds.

This inevitably forces the limelight on the fact that you probably shouldn’t be drinking Coca-Cola in the first place, which surely lends support to detractors of the brand.

Are they really trying to jump on the healthy band wagon?

For me that seems like too much hard work for one can of coke? And if I was to exercise I wouldn’t want to ruin the hard work by refuelling with the sugary drink? Now I’m partial to a bottle every now and then, especially in summer, and I can see where they are trying to go with this campaign… but still.coca-cola-life

This will definitely be part of their new initiatives, and something we will most probably be seeing more of due to their new launch of Coca-Cola Life, the first new cola drink it has rolled out into the UK market in eight years. The company said the new drink would help meet its pledges made under the UK government’s voluntary anti-obesity drive. It’s said to use ‘less sugar and have fewer calories’ experts still say it will have over 4 teaspoons of sugar… but that’s another story.

Commenters have also noted the irony and confusion of the newly-launched campaign.

One Youtuber wrote: “Poor Coca Cola. I love them as a company but all this video tells me is that it takes far too much time and work to make it worth it to enjoy a Coke when I could just have flavoured water or something much less sugary than 140 calories.”

Yet another user commented: “This ad actually shows exactly why I don’t want to drink a Coke. 23 minutes biking to cancel out a can of Coke? Lol.”

What’s your take on Coke’s ‘Happy Cycle’?

Check out the video here:

 

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Kaymer no one hit wonder!

A forgotten hero no more! Yes, welcome back Martin Kaymer!

The U.S. Open trophy Martin Kaymer won Sunday was all he needed to prove he was anything but a one-hit wonder in the majors, and that the two years he spent trying to build a complete game were worth all the doubt that followed him.

Now, golf is a lonely game at times, it’s mostly an individual sport and wherver you are, it can seem like you are on your own. Well, Martin Kaymer kind of took that to a whole new level this weekend, playing his own golf tournament at Pinehurt no.2 in North Carolina!

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Over the four days at Pinehurst No. 2, he dusted the field in a performance that ranks among the best.

Kaymer returned to the elite in golf by turning the toughest test in golf into a runaway at Pinehurst No. 2, becoming only the seventh player to go wire-to-wire in the 114 years of the U.S. Open. Only three players finished the championship under par

“You want to win majors in your career, but if you can win one more, it means so much more,”

Both his last two wins are the U.S. Open and The Players Championship, with the strongest and deepest field in golf. He has never trailed after any round in both of them! Oh the Germans are efficient arent they!

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Kaymer joined Seve Ballesteros, Ernie Els, Woods and McIlroy as the only players to win two majors and be No. 1 in the world before turning 30 since the world ranking began in 1986. He is the fourth European in the last five years to win the U.S. Open, after Europeans had gone 40 years without this title.

It’s a rebirth for Kaymer, who reached No. 1 in the world in February 2011, only to believe that he needed a more rounded game. His preferred shot was a fade. Kaymer spent two hard years and a lot of lonely hours on the range in Germany and his American home in Scottsdale, Arizona.

He was as low as No. 63 in the world six weeks ago. Now he goes to No. 11.

 

Pinehurst No.2, 114th US Open

Let’s get straight to it, the second of the majors gets underway this week with the 114th US Open, at Pinehurst No.2. Woooooooooooooooo!

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Did you know… ( I didn’t either)

Twelve of the 14 US Open winners this century have been aged between 26 and 37 – only Woods and McIlroy have won at an age younger than 26 and in the case of those two world class stars such players are always likely to buck trends. Reducing the age range of the last 14 winners further, exactly 50% of them have been aged between 29 and 33.

So what does it take to win the US Open?

Well, in 2010, Pinehurst underwent a massive renovation that completely changed the way it plays. The course cut 35-40 acres of area that was just fairways and rough.

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‘The course now consists of 50 acres of turf, all maintained at fairway mowing heights, essentially eliminating the higher rough. The rest of the marginal areas were transformed into irregular, sandy ground dotted with wispy, unpredictable wiregrass. Bunkers that had been grown over also were reclaimed, while some existing ones were tugged and extended into lines of play.’

So yes, now it has been cut back it does allow the longer hitters to have a little more room when they hit bombs but I think Pinehurst will still have enough bite to punish those wayward drives to make some think twice for their risk and reward.

However for me I still think it’s going to come down to strong approach play, tight recovery shots and a magical touch around the greens that will Unlock Pinehurst No.2 come weekend.

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Although Rors and the inform (never really out of form) Adam Scott are favourites I honestly think it’s somebody else’s day… Not Jason’s either (apologies for the pun!)

To me this favours players like Jim Furyk, Graeme McDowell and Zach Johnson. They aren’t the most intimidating off the tee, but they understand that putting the ball where it needs to be is more important come Sunday!

Other favourites for me are Matt Kuchar, steady eddy, a few hiccups here and there so far in 2014 but Matt’s always there, scrambles well too which will be key at Pinehurst!

Another one for me is Jason Duffner, another easy going guy, but hey what do I know, let’s wait and see, bring on Pinehurst!

Who’s your pick to win the US Open? Who will rule the weekend at North Carolina?

 

Major issues for Tiger

So Tiger announced last week that he will be missing the US Open in a couple of weeks…Noooooo! I don’t know about you but through his trials and tribulations, injuries and so on I just want to see Tiger back to his best, and at the top of that leaderboard.

The Masters - Final Round

A question so many ask and I guess only time will tell, will he pass Nicklaus, will he get passed 18? Well not by missing majors he won’t!

There is nothing magical about the age of 38 for many professional athletes. Late thirties bring about certain changes in an athlete’s body, you start to slow, injuries keep popping up and the majority have sights set on their future after they fall in to retirement.

The minority who preserve themselves thanks to good genes, habits, luck, Ryan Giggs’ Yoga DVD, you name it know the clock is ticking. Okay golf is a little different, plus you get the senior tour too, however when you’re talking about beating records, age has everything to do with it!

Even for the great Jack Nicklaus. “My golf game can only go on so long,” he said……. at 38.

One might have been an unmarked intersection out in the country, the other a junction with bright, flashing lights in a big city, but Nicklaus was at a crossroads when he was 38 as Woods finds himself in the same situation. At that point of their careers, there are similarities and differences between the legend who set the standard and the one who is trying to eclipse it.

Nicklaus, who turned 38 on Jan. 21, 1978, had gone two years without winning a major championship after capturing the 1975 PGA at Firestone CC for his 14th professional major title (a number that wasn’t used nearly so much as 16, which included his two U.S. Amateur victories). In the 1977 Masters and British Open, Nicklaus had been beaten by a younger man, Tom Watson.

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“Sure you wonder if you’re going to win again,” Nicklaus said,

For Nicklaus, major No. 15 was indeed a drought-buster — although he had won eight regular tournaments since the ’75 PGA — but it wasn’t being plotted as an essential way point on a journey. When he won the 1973 PGA Championship, it was Nicklaus’ 12th pro major, surpassing Walter Hagen’s 11, and 14th overall, bettering Bobby Jones’ 13. Nicklaus would have plenty of opponents after August of ’73, but history wasn’t one of them.

He was so competitive, and so good, that a back stretch with a target number at the finish line might well have pushed Nicklaus to win more than 18 majors — converting at least a few of the 17 top-four major finishes he had after the ’73 PGA into victories.

That is speculation. The reality is that Woods’ hopes of surpassing the great Golden Bear are slowly fading, missing the Masters and now the US Open, you wonder if he can find that fire in his belly again to compete let alone win another 4 majors.jack-nicklaus-tiger-2009-vert-apjpg-2a840c9d9c356a31

Fourteen was just a number for Nicklaus. For Woods, it is a punctuation mark no one ever dreamed would be a period. Since then he’s hit trouble in some way or another, many thought last year could see his return, Tiger was on the prowl, however another set back meant he fell short of another major success.

“I know I’ve won with something besides the shots,” Nicklaus told Deford in 1978 after rediscovering his major touch, “but I don’t know for sure what that something is.”

Well the first thing Tiger needs is a new back, knee, hip, and elbow that all work, joking!! Once fit again he needs to find that ‘something’, that very same something that made him one of the most remarkable athletes of his era, that desire, that passion to win, that.. fear factor! Tiger, who once seemed to overflow with it, needs some magic!

What are your thoughts, reckon he will match or pass the great Jack Nicklaus or will he fall short on his mission to conquer the great game. Let me know.